Integrations › Analytics › Google Analytics 4
Paste your own GA4 measurement ID and your storefront reports into your own property. Werklo does not sit in the middle of that data, and the tag only loads for visitors who have accepted analytics cookies.
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Google Analytics is a trademark of Google LLC. Werklo is an independent software provider.
No developer needed.
In your own Google Analytics account, create a property for your shop and copy its measurement ID (it starts with G-).
Admin -> Settings -> Integrations -> Google Analytics 4. One field, saved instantly.
Open your shop, accept analytics cookies and watch the realtime report in GA4. Before consent there is deliberately nothing to see.
Why do my GA4 numbers differ from Werklo analytics?
Because GA4 only counts visitors who accepted analytics cookies, while the built-in cookie-free measurement counts everyone. GA4 will always be the lower number.
Is this GDPR-compliant?
The tag loads only after consent, which is the part that is in Werklo's hands. Whether you may use GA4 at all is a decision for you and your DPO, since the data goes to Google.
Can I use Google Tag Manager instead?
The field takes a GA4 measurement ID. If you need a full tag manager, that is worth telling us about -- it is on the request list, not in the product.
Something else you need to know? Ask us →
Product names and trademarks shown here belong to their respective owners and are used only to identify the services Werklo works with. Werklo is an independent software provider and is not affiliated with them; the integrations are built on their publicly documented APIs.
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