Integrations › Analytics › Meta Pixel
If you advertise on Facebook or Instagram, the pixel is how you find out which ads actually sold something. Paste your own pixel ID; it sits behind the same consent gate as every other analytics tag.
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Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc. Werklo is an independent software provider.
No developer needed.
In Meta Events Manager, open the pixel for your shop and copy its numeric ID.
Admin -> Settings -> Integrations -> Meta Pixel.
Accept analytics cookies in your shop and check Events Manager. Purchases show up with their value.
Do I need a Facebook Business account?
Yes, your own. Werklo sends the events; the ad account, the audiences and the spend are yours.
Will it work if visitors decline cookies?
No, and that is deliberate. Consent gating is not optional in the EU.
Is the Conversions API supported?
Not today -- the browser pixel is what ships. Tell us if server-side events matter for your campaigns.
Something else you need to know? Ask us →
Product names and trademarks shown here belong to their respective owners and are used only to identify the services Werklo works with. Werklo is an independent software provider and is not affiliated with them; the integrations are built on their publicly documented APIs.
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