Integrations › Marketing › Google Shopping feed
Your shop publishes a product feed that Google Merchant Center fetches on its own schedule. You paste the URL once; from then on new products, prices and stock changes are picked up without you exporting anything.
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Google and Google Shopping are trademarks of Google LLC. Werklo is an independent software provider.
No developer needed.
Admin -> Settings -> Integrations -> Google Shopping feed. The URL uses your own domain if you have connected one.
In Google Merchant Center, add a scheduled fetch and paste the URL. Google reads it on the schedule you pick.
Merchant Center checks your shop and its policy pages before listings go live. Your shipping and returns pages need to say what you actually do.
Do not have an account yet? Open one at Google Shopping feed→
Does this cost extra?
No. The feed is part of every plan, and free Google Shopping listings are free on Google's side too.
Do I need a Merchant Center account?
Yes, a free one in your own name. Werklo produces the feed; the account and any ad spend stay with you.
How quickly do changes show up?
The feed is current the moment you save a product. How often Google re-reads it is set by your fetch schedule in Merchant Center.
Something else you need to know? Ask us →
Product names and trademarks shown here belong to their respective owners and are used only to identify the services Werklo works with. Werklo is an independent software provider and is not affiliated with them; the integrations are built on their publicly documented APIs.
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